Telephone Catalogues - do we really need them?

Some time ago they rang me up to renew my subscription to the telephone catalogue. After much deliberation I'd decided that I wouldn't do that this year. The salesperson sounded a bit shocked and tried all the usual tricks of persuasion, but I wouldn't be moved. So, obviously missing their annual injection of thousands of my Swedish kroner to their business they sent a representative to the workshop to meet with me the other day.
It was good. I could explain to her that for several years I've paid them ever increasing amounts of money and in exchange got telephone calls from 1. people asking me about my opening hours 2. people asking if I can look at their guitar 3. people trying to sell me things. In other words, no real jobs. I know this because my real customers all use my mobile number which isn't in the catalogue, and they are great, they come in with their instruments to be fixed and pay me for it.
It's a funny thing about this branch, but if you want your bass fixed, you don't go to the telephone catalogue, you ask your colleagues to recommend someone. This has worked very well for me so far. In fact up until now I haven't done any marketing at all really, apart from being in the telephone catalogue, and I always seem to get in just about as much work as I can handle.
But I'm changing my approach now and will have a website, blog and face book page instead of a directory entry, an extension of the word of mouth method so to speak, to keep in better touch with my esteemed customers who have been so faithful in recommending me to other players. In the end it's up to my customers. I hope that I will now be easier to find and to contact even though I understand that not everyone is into the social media. I suspect those that aren't probably have my number written up somewhere close at hand anyway. Comments and suggestions are always welcome.
And, sorry lady from Eniro, I'll review the situation in a year's time.